Testimonials from Sponsors and Patrons

Sponsorship in Sailing «Sailing sponsorship is highly appealing as it brings an added dimension—a sense of purpose and philosophy. The goal is to involve brands in positive actions that reflect their values.»

Thierry Bouvard Communication Director, BPCE Group

Sailing sponsorship is a wonderful tool with incredible potential, mixing uncertainty and opportunity (...) In 20 years, our sponsorship generated €150 million in media value for an annual investment of €2.5 million, and we increased our brand recognition twelvefold!

Patricia Brochard CEO, SODEBO

The boat provides an incredible image. In the 2020 Vendée Globe, when Louis finished 3rd, we achieved over €30 million in net media value. Despite the post- lockdown context, it turned out to be our best year ever.

This sponsorship is just the beginning. It should attract more businesses to adopt inclusive approaches. In this new, challenging context, companies have no choice but to serve society even more.

Adrien Peyroles CEO, Bureau Vallée

Alexandre Fayeulle President, ADVENS

This partnership has been a huge success, boosting our group’s visibility and spreading messages about inclusion. It also fostered internal unity. Externally, one- third of the audience recognized APICIL because of our sailing involvement.»

Philippe Hassel Communication Director, APICIL

Sam Davies faces the oceans to save children with heart defects by supporting Mécénat Chirurgie Cardiaque. Initiatives-Cœur combines solidarity and performance, enabling children from disadvantaged countries to receive life-saving surgeries.»

Fond’actions INITIATIVES-CŒUR