SPONSORS HAVE THE SPOT
"Sailing sponsorship is very interesting because it allows you to bring an extra soul, a
visibility enriched with a meaning and a philosophy. The objective is to include brands in actions
that illustrate their credo, to associate them with values. »
Thierry Bouvard Communications Director, Groupe BPCE
“We are an SME and in sponsorship we make investments at our level,
we don't spend the money we don't have ( ) To be honest, I don't know a better
communication investment than sailing! »
"The old sea bass helped the young company of 5 employees to become an SME of 330 employees,
IDEC grew up with Francis Joyon. »
Patrice Lafargue CEO IDEC
“When not racing, the boat criss-crosses the ports of Cannes, Toronto or New York,
meeting customers invited to a sea trip. Bringing guests to the start of a race, makes them experience something unique, is more profitable
than offering them a glass of champagne at halftime of a football match. »
Hugo Boss
“All the managers of the company who come on board tell us that they are fascinated by the management and
the team spirit that characterizes sailing. »
GIANT Group
“Sailing is the only sport, along with cycling, which offers a national image, since the sponsor can
give the name of his group to the boat, unlike a football or rugby team. »
Jean Azéma CEO GROUPAMA
"In 20 years, our sponsorship is 150M in media coverage for 2,5M per year, and we
have multiplied our notoriety by 12. »
Patricia Brochard CEO SODEBO