Telling a story, giving meaning and sharing its values
Sailing tells a human adventure and gives meaning. The man is alone facing the elements (potential for identification and sharing), the partner Brand then conveys a very positive image.
The man facing the sea generates a lot of respect from the public. A sailor racing with his boat symbolizes an ultimate journey to the end of ourselves. THE skipper remains a human, explorer, cold-blooded sage, conqueror of modern times with whom the company can identify. Sailing is also a clean sport, without doping.
Sailing takes advantage of new technologies (on-board cameras, virtual races) to take the spectator to the heart of the event and give them a real experience.
The sponsor is then associated with the values shared by the general public, this gives it a civic image that will allow it to better manage its e-reputation and develop its market share (transformation of communities of fans into consumers).
The environmental and adventurous dimension propels the company as a solid, powerful, long-lasting brand, aware and respectful of its surroundings.
Sailing sponsorship allows you to tell a story, give meaning and share your values with as many people as possible.